"Hidup Memerlukan Seribu Pengorbanan"

"Hidup Memerlukan Seribu Pengorbanan"

Monday, July 7, 2014


Rapid Motor Services Company is a name of moving workshop service which is located at Bandar Baru Nilai, Negeri Sembilan, Malaysia. This company head by Aminurrashid bin Sardini come from Selangor. One of the reason opening this moving workshop at here because, mostly the persons who are living here comes from students and public or private sector workers. So from that, this is one of strategic way to promote the rapid service of motorcycle spare parts with the immediate service and cheap. The sense of consciousness as well, we will also provide Motorcycle Repairing Intensive Class namely as “Bengkel Bijak Automotif”. The main reason of provided this class to encourage the community regarding the importance of knowledge on how to repair bikes. Indirectly it will help those interested in the field of vehicle to deepen their knowledge regarding to the motorcycle.

To be the company that best understands and satisfies the product, service and self-fulfillment needs of motorcycle equipment items.

Ø  To provide services in high quality.
Ø  To serve the best quality ever.

The Rapid Motor Services Company manage under General Manager (GM). Which is the GM will lead the whole of the company’s operation. There are four departments join together to form a great productivity of service provided. These departments are, Financial Department, Marketing Department, Operational Department and Human Resources Department. Each of department plan vital roles to the company. They have their own job scope to make sure the company gain profits.

Rapid Motor Services offers the following products:
  •    Motorcycle spare parts repair. We provided basic conversion service of motorcycle including of conversion of black oil, signal lamp, tire tubes, motor chain, side mirror, wrapper seat, motorcycle batteries, motorcycle covers, rider bags and luggage, tires and helmet.
  •      Besides that, our company also provided the Motorcycle Repair Intensive Class namely as “Bengkel Bijak Automotif” which is to encourage those people who are interesting to know on how to repair your motorcycle. In addition to educating the community about the importance of knowledge regarding to the motorcycle. Normally we will run this class based on the demands. The class will be held over two days and will be guided by skilled individuals in the field. The price of this intensive class affordable both for students or not students.

Mr. Aminurrashidis seeking to raise funds from SME bank loan under the programme of Tabung Usahawan Siswazah (TUS). The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year full loan with a 4% fixed interest rate. The Company was founded by Mr. Aminurrashid. Mr. Aminurrashid has more experience in the workshop repairing services. Through his experience, he will be able to bring the operations of the business to profitability within its first year of operations.

The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Aminurrashid intends to implement marketing campaigns that will effectively target individuals within the target market.

Name and Address
Rapid Motor Services,
PT 5477, Jalan Taman Semarak 2/1b
Taman Semarak 2,
71800 Nilai, Negeri Sembilan.
Name and Address Principal
Aminurrashid bin Sardine,
Lot 3719 Jalan Murai Batu 9,
Kebun Baru 42500 Telok Panglima Garang ,
Nature Of Business
Motorcycle Repairing Services and Motorcycle Repairing Intensive Class namely as “Bengkel Bijak Automotif”
Statement Of Financing Needed
Capital RM 75,000 Loan From SME Bank.

This section of the analysis will detail the economic climate, the workshop industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the economic market condition in the Malaysia is moderate. The meltdown of the sub prime mortgage market coupled with increasing gas prices has led many people to believe that the Malaysia is on the cusp of an economic recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows.

Within the Malaysia, there are large number of companies that provide the repair service and intensive class to the general public. The workshop industry provides lot of jobs vacancies. It will reduce the unemployment rate in our society today. This industry has exploded as the economic growth of Malaysia have changed significantly over the last five years as the overall wealth of the country has grown. Motorcycle repairing services is one of the best target for starting a business it is because of the need and demand of this service. According to the Department of Statistic in Malaysia, there are more than 2 million people are riding motorcycle at the moment. This is show to us how the product is a necessity to our society.

The type of customer that we are seeking to acquire are students and non-students from outside the university and public people. This services provided to help group of people that have lower monthly income. This workshop can found at Bandar Baru Nilai, Nilai, Negeri Sembilan as centre and easy to customer to find it. People always seek for the quick repairing service. So we are here to make them easier by giving the fastest service to solve their transportation problems.

There are a number of competitors in the same business and this company will provide customers with better quality food and less expensive than the other competitors outside in order to make sure that customers will satisfy with the service.

Below is a description of products offered by the Rapid Motor Services.
a     > Services
Ø  Motorcycle spare parts repair. We provided basic conversion service of motorcycle including of conversion of black oil, signal lamp, tire tubes, motor chain, side mirror, wrapper seat, motorcycle batteries, motorcycle covers, rider bags and luggage, tires and helmet.
Ø  Besides that, our company also provided the Motorcycle Repairing Intensive Class namely as “Bengkel Bijak Automotif” which is to encourage those people who are interesting to know on how to repair your motorcycle. In addition to educating the community about the importance of knowledge regarding to the motorcycle. Normally we will run this class based on the demands. The class will be held over two days and will be guided by skilled individuals in the field. The price of this intensive class affordable both for students or not students.

      >  Size of business
    Our company run a medium size of business.

c     > Equipments
1.      Black oil.
2.      Signal lamp.
3.      Tire tubes.
4.      Motor chain.
5.      Side mirror.
6.      Seat wrapper.
7.      Motorcycle battery.
8.      Motorcycle covers
9.      Rider bags and luggage.
10.  Tires and helmet.


Aminurrashid bin Sardine

EXECUTIVE MANAGERMohd Zulkifli bin Mohd Zaid

Azlan Yusof bin Punding

Mohd Aiman Hakim Bin Zayadi

Mohamad Zahir bin Abd Rani

General Manager of Rapid Motor Services
Name                                : Aminurrashid bin Sardine
Identity Car Number          : 920320 - 10 – 5787
Permanent Address            : Lot 3719 Jalan Murai Batu 9,
                                           Kebun Baru 42500 Telok Panglima Garang ,
                                           Selangor .
Correspondence Address   : No. 13, Jalan Jati 10, Taman Acacia,
                                             71800 Bandar Baru Nilai,
                                              Negeri Sembilan.
Telephone Number             : 013-3874800
Date of Bird                        : 20 Mac 1992
Age                                     : 22 Years Old
Marital Status                      : Single
Academic Qualifications     : Degree
Course Attended                : Bachelor Of Degree In Fiqh And Fatwa
Skills                                  : Computer and Communication
Experience                         : Teaching in Kafa
Present Occupation            : Student.
Executive Manager of Rapid
Motor Services
Name                                 : Mohd Zulkifli bin Mohd Zaid
Identity Car Number         : 920122-03-5079
Permanent Address           : Peti Surat 207, RPT Batu Mengkebang,
                                            18000 Kuala Krai, Kelantan
Correspondence Address : Jalan 9/2D Taman Anggerik,
                                            71800 Bandar Baru Nilai,
                                            Negeri Sembilan.
Telephone Number           : 013-6343428
Date of Bird                      : 22 January 1992
Age                                   : 22 Years Old
Marital Status                   : Single
Academic Qualifications  : Degree
Course Attended               : Bachelor Of Degree In Fiqh and Fatwa
Skills                                : Computer and Experimentation
Experience                       : Work at cake and Bakery factory.
                                            Manage hostel for tourist.
Present Occupation          : Student.

Manager of Operational and Production Department of Rapid Motor Services
Name                                : Mohd Aiman Hakim Bin Zayadi
Identity Car Number        : 920821-01-6555
Permanent Address          : No 43, Jalan Bukit Mutiara, Taman Bukit Mutiara,
                                            81100 Johor Bahru ,
                                            Johor Darul Takzim 
Correspondence Address : No. 183, Jalan Jati 13, Taman Acacia,
                                           71800 Bandar Baru Nilai,
                                           Negeri Sembilan.
Telephone Number           : 011-19258814
Date of Bird                      : 21 August 1992
Age                                    : 22 Years Old
Marital Status                    : Single
Academic Qualifications  : Degree
Course Attended                : Bachelor Of Degree In Fiqh Fatwa.
Skills                                 :  Management
Experience                        : Works as assistant manager .
Present Occupation           : Student

Manager of Financial Department of Rapid Motor Services
Name                                : Mohamad Zahir bin Abd Rani
Identity Car Number        :920504-06-5767
Permanent Address          : Kg Paya Ladang,
                                           28000 Temerloh,
Correspondence Address : No. 96, Jalan 1/3 Jati park,
                                           71800 Bandar Baru Nilai,
                                           Negeri Sembilan.
Telephone Number           : 017-9005439
Date of Bird                      : 4 May 1992
Age                                   : 22 Years Old
Marital Status                   : Single
Academic Qualifications  : Degree
Course Attended               : Bachelor Of Degree In Fiqh and Fatwa
Skills                                 : Computer and Communication
Experience                        : Teaching in Kafa
Present Occupation           : Student

Manager of Marketing Department of Rapid Motor Services
Name                                 : Azlan Yusof bin Punding
Identity Car Number         : 911113 – 12 - 6185
Permanent Address           : Kampung Bukit Lalang,
                                            Peti Surat 361, 91308 Semporna,
Correspondence Address : Kolej Kediaman Desa Jati, Blok B, Aras G, Nombor 5,
                                            Universiti Sains Islam Malaysia, 71800 Bandar Baru Nilai,
                                            Nilai, Negeri Sembilan.
Telephone Number           : 019-8003579
Date of Bird                      : 13 November 1991
Age                                   : 23 Years Old
Marital Status                   : Single
Academic Qualifications  : Degree
Course Attended                : Bachelor of Fiqh and Fatwa (Hons)
Skills                                  : Communication and experimentation
Experience                         : Arabic Teacher at SRA. Inabah Kamal, Semporna, Cashier                                              of Dar al-Hikmah College Cooperative.
Present Occupation           : Student
General Manager
Ø  Develop and deliver on the company’s strategy plan in the most effective and efficient manner.
Ø  Accountable for the overall performance of the company and for the day-to-day running and management of the company’s business under delegated authority.
Ø  Manage the day-to-day operations of the company.
Ø  Manage, motive, develop and lead members of the Management Team.
Ø  Manage resources efficiently and effectively to achieve the company’s objectives.
Ø  Chair Management Team meetings.
Ø  Develop and implement a risk management plan.
Ø  Ensure that there is a succession plan in place.

Executive Manager
Ø  Ensuring all of a company's employees work as a team and remain motivated.
Ø  Make sure the company remains profitable and shows growth.
Ø  take the blame when something goes wrong and receive much of the credit when things go right.
Ø  stay positive and maintain a take-charge attitude, setting a winning example for all employees.
Ø  accomplished in sales, marketing and finance. 
Ø  delegating and solving problems and be highly organized, analytical, professional and driven.
Ø  need to possess a calming demeanour, working through obstacles with an air of confidence.
Ø  Evaluate records drawn up by the bookkeeper and shows the result of this investigation as losses and gains, leakages, economies, or changes in value, so as to reveal the progress or failures of the business and also its future limitations and possibilities.
Ø  Provide office support services in order to ensure efficiency and effectiveness.

Marketing Manager
Ø  Develop pricing strategies, balancing firm objectives and customer satisfaction. Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and mark-up factors.
Ø  Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.
Ø  Formulate, direct and coordinate marketing activities and policies to promote the service, working with advertising and promotion managers.
Ø  Direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities.
Ø  Consult with service development personnel on service specifications such as quality, colour and others.
Ø  Compile lists describing services offerings. Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analysing business developments and monitoring market trends.

Operational Manager
Ø  Improve the operational systems, processes and policies in support of organizations mission – specifically. Support better management reporting, information flow and management, business process and organizational planning.
Ø  Manage and increase the effectiveness and efficiency of support service, through improvements to each function as well as coordination and communication between support and business functions.
Ø  Oversee overall financial management, planning systems, and controls.
Ø  Development of individual program budgets.
Ø  Organization of fiscal documents.
Ø  Supervise and coach office manager on a weekly basis.
Human Resource Manager
Ø  Manages and organizes multiple functional areas within Human Resources including providing technical direction to technical.
Ø  Consults with and advises administrators and employee representatives on personnel-related policies and procedures.
Ø  Develops and implements personnel rules and regulations, and interprets and administers human resources-related provisions of collective bargaining agreements.
Ø  Establishes collaborative relationships with various functional and departmental area.
Ø  Presents written and oral reports on a wide variety of human resources related issues.
Ø  May participate in labour negotiations and recommend preliminary proposals including cost implementation projections.

Financial Manager
Ø  Prepare and create financial accounts – such as Trading, Profit and Loss Account and the Balance Sheet.
Ø  Keep and maintain financial records – sales figures and records of expenditure would be held by the Finance department and used by other departments also.
Ø  Prepare and plan internal financial information – this would mainly be performed in the case of a budget, which is a financial plan and can help managers take corrective action.
Ø  Analyse current financial performance – how the firm has done in trading or expenses would be analysed primarily using ratio analysis tools.
Ø  Pay creditors – Finance Department would ensure that bills are paid to people the firm owes money to.
Ø  Pay employees wages and salaries – running the payroll system is another important task for Finance to undertake. 

There are two services provided by our companies. The operational and production plan as below :
Ø  Motor Services.
This service will be provided for 24 hours and the operation will be on weekdays from Monday to Friday. Those costumers who are facing problems with his/her motorcycles, they may contact us to get our service. Our operation process also explained briefly on the brochures or pamphlet that we are provided. After getting call from customer, our crew will arrive in specific duration to the place that has been targeted. Instantly, our crew will solve the problems that had been facing by the customer. In terms of payment method, it can be paid after the maintenance or services settled.
Ø  Intensive Classes, 
Those consumers who are not have ample knowledge related with services or motorcycle maintenance; we also provided intensive class on how to repair or maintenance the motorcycles. In this situation, customers should register her/ his name to us within 2 days before the intensive class begins. The intensive class can split into two classes.  Firstly, the theory class and secondly is practical class. In the class intensive, we will brief with details and exposure customers for all the matters related with services and maintenance of motorcycle. After that, it will be continued to practical class. In the class, we will supervise and look if the members of the programme either they can do their own maintenance or not. The registration will be open on weekdays, Monday to Friday from 8.00 am until 4.30 pm. This intensive class will be conducting by people who have the expertise in field of automotive.
In overall, our services will be provided in every weekday which is from Monday until Friday. The differences both of the service come from the operation time. For repairing service, it will be provided on 24 hours by on call service. However for intensive class it will be provided based on office hour. In clearly, our company will be managed under four departments. Which are these departments under control of the General Manager and Executive Manager. The four departments are Marketing Department, Human Resources Department, Financial Department and Operation Department. Each department play different role.

Mr. Aminurrashid intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its location. Below is an overview of the marketing strategies and objectives that Mr. Aminurrashid will use once launches the Rapid Motor Services.

  • Hire a public relations firm to provide reviews and articles about the company’s grand opening.
  • Implement a local campaign with the company’s targeted market via the use of flyers, local newspaper advertisements, and word of mouth advertising.
Mr. Aminurrashid intends on using a number of marketing strategies that will allow the Rapid Motor Services to easily target men and women within targeted market. These strategies include traditional print advertisements and discounts offered as a part of a grand opening campaign. Below is a description of how the business intends to market its services to the general public. The company also intends on hiring a local public relations firm that will promote reviews and articles about the moving workshop, its service, and relevant hours of operation and pricing. The company will maintain a sizable amount of print and traditional advertising methods within local the local market to promote the Rapid Motor Services is one of service proving the conversion of motorcycle spare parts and intensive class. At the onset of operations, the company will distribute an expansive number of coupons for lower priced fare within local circulars. Besides that, our company also will attract the customers by giving discounts and special prize. Firstly, our company giving the discount during any festival and public holiday. However it will depends on customer’s demand and workshop’s financial. This is one way on how we will introduce our product and attract lot of customers. In addition, we prefer to do some award during operation of this workshop. Every customer comes, we will give a card which is every time they come, they will get one cop. End of the year, we will collect customer’s card and count the most frequent users of our workshop. Throught that way, we will give an award to the loyal customers. From that, they will compete each other to prevail on this award and they will often request to have our services. In planning, after run the workshop around five to seven years, we will try to open more branches of our workshop. This is to expands of our services sales. Besides that, we also use the current technology as our medium to promote our product such as Facebook, Twitter, WeChat, WhatApp and so on. This is one of the fastest medium to separate the information to the others. Through this, our product will be know-well by the people around us. Both of classical and modern way we use to promote our services.

Beginning for this workshop, we are not present many options of service. Our workshop will provides two kind of products only. There are, motorcycle repair service and intensive class for repair motorcycle. Below are pricing of our services :
Black oil.
RM 18 / bottle
Signal lamp.
RM 8 / lamp
Tire tubes.
RM 6 / tube
Motor chain.
RM 44 / chain
Side mirror.
RM 12 / mirror
Seat wrapper.
RM  30/ wrap
Motorcycle battery.
RM  26/ battery
Motorcycle covers
RM 80 / cover
Rider bags and luggage.
RM  110/ bag
RM 48 / tyre
RM 40 / helmet
Motorcycle Repairing Intensive Class : “Bengkel Bijak Automotif”
RM 250 / 2 days
7.4    CONTROL
1.      Customer service. Good customer service is the lifeblood of any business. The restaurant can sale off and shrink prices to bring in as many new customers as they want, but the problem is whether we will be able to make some of those customer come back or not, if we can’t make it here, our business won't be profitable for long. Good customer service is all about bringing customers back and about pleasing them so that they will pass on a positive feedback about the business to others, who might then come to the restaurant and in turn experience the service and pass it on to other potential customers. But how can we achieve such a relationship? “You will be judged by what you do, not what you say.” This restaurant is concerned about six things:
ü  Answer customer's phone. We will make sure there is always someone is picking up the phone when someone calls to their outlet. All the staffs have to follow the sample answer so that customers know whom they are talking to, and that person knows how to deal with their problem.
ü  Do not make promise unless we will keep it. Whether we do not plan to keep them or they will keep them, building up reputation is very hard; keeping it for long is even harder. So if we promise customers anything, it will be surely performed on right time.
ü  Listen to customer. All the staff have to practice and update how to show their attitude to all kinds of customers. Let customer talk and show him that the waiters/waitresses are listening by making the appropriate responses.
ü  Deal with complaints. So everyone can resolve his or her problem smoothly, and that person gets a good impression on the restaurant's customer service.
ü  Be helpful - even if there's no immediate profit in it. Even though sometimes customers need their help for things that we do not have to take responsibility for, we will try to help if we are able to. Turn those people will tell others of how the service was outside their call of duty, this is free and good advertisement.
ü  Train staffs to be always helpful, courteous, and knowledgeable. Managers and seniors who have experience will talk to new staffs about good customer service and what it is (and isn't) regularly. Most importantly, give every member enough information and power to make those small customer-pleasing decisions, so the new staff will never to say, “I don't know, but so-and-so will be back at...” It is not only about serving customers, we plan to make loyal customer also.

2.      Franchise. A franchise is a business arrangement where the developer/owner (the franchiser) of a business concept grants others (the franchisees) the licensed right to own and operate a businesses based on the franchiser's business concept, using its trademark. The franchisor helps the franchisee start his or her business, providing training, assistance with site selection, site development and ordering inventory, advertising and marketing support. For this, the franchisee pays an initial franchise fee, ongoing royalty fees, advertising fees and other fees to the franchiser. The franchisee needs to raise the money to start the franchise and must manage its ongoing operation. Franchising allows companies to expand without the risk of debt or the cost of equity. Since franchisees have to pay an initial fee as an investment at the unit level, franchising allows the restaurant to expand with minimal capital.

 The SWOT analysis for Rapid Motors Enterprise :-
Ø  Faster without early delay.
Ø  24 hours of Services.
Ø  More focusing of Business among Student and staff. 

Ø  Part Timer Workers (Student)
Ø  Limited Operation.
Ø  Limited facilities.
Ø  Increasing the budget profit.
Ø  Promote entrepreneurship for student.
Ø  Splayed the business to the Outside.

Ø  Vulnerable to dangers.
Ø  Own capital.
Ø  Limitation of Scope.
Ø  Lack of Confident.

No comments: