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"Hidup Memerlukan Seribu Pengorbanan"

"Hidup Memerlukan Seribu Pengorbanan"

Thursday, April 4, 2013

SUMMARY OF OUR PRODUCT



1.      TARGET MARKET
v   Malaysia.
v   Indonesia.
v   Thailand.
v   Brunei.
v   Kemboja.
v   Hong Kong.

2.      PRODUCT PROVIDED
v     Accessories.
v     Stationery.
v     Keychains.

3.      CAPITAL
v     RM 100, 000

4.      PROFIT
v     RM 250, 000

5.      UNIT
v     75, 000 units.

6.      EQUIPMENTS
v  Scissors.
v  Thread.
v  Rattan.
v  Glue.
v  Pearl.
v  Catgut.
v  Fabric.
v  Manic / beads.
v  Zip.
v  Needle.

7.      WEBSITE

EVALUATION OF BUSINESS

STRENGTH
1.      Large, diversified and potential market.
2.      There is large product variety and range is available because of diversified culture.
3.      It has strong, diversified and supportive retail infrastructure.
4.      Diversified product range that service different market.
5.      Cheap labor rates that result to competitive price.
6.      Need low capital investment.
7.      There is flexible production flexibility.
8.      Low barriers of new entry.






WEAKNESS
1.      Lack of infrastructure and communication facilities.
2.      Unawareness about international requirements and market.
3.      Lack of co-ordination between government bodies and private players.
4.      Inadequate information of new technology.
5.      Inadequate information of current market trends.
6.      Less interest of young people in craft industry.
7.      Lack of skilled labor.
8.      Still confined to rural areas and small cities and untapped market.
9.      Lack of promotion of products.




OPPORTUNITIES
1.       Rising demand for handicraft products in Asian countries such as Indonesia, Thailand, Brunei, Hong Kong, Malaysia and Kemboja etc.
2.       Developing fashion industry requires handicrafts products.
3.       Development of sectors that offers great requirements of handicrafts products.
4.       Development of domestic and international tourism sector.
5.       e-Commerce and Internet are emerged as promissory distribution channels to market and sell the craft products.




THREATS
1.      Competition in domestic market.
2.      Balance between high demand and supply.
3.      Quality products produced by competing countries like Indonesia, Thailand, Brunei, Hong Kong, Malaysia and Cambodia.
4.      Better Trade terms offered by competing countries.
5.      Increased and better technological support and R&D facility in competing countries.